At a time when pickup truck sales are picking up, General Motors has taken the wraps off of the next generation of its bread and butter pickup trucks: The Chevy Silverado and the GMC Sierra.
"This is a gorgeous truck," said Mark Reuss, President of GM North America. "This isn't going to be ostentatious. It is going to be highly engineered, highly thought out and positioned well from a market standpoint."
The new Silverado and Sierra each feature much needed updating both in styling and performance. The look of both trucks has been updated with an all new cab, and come with a V-6 or V-8 engine — delivering competitive fuel efficiency. (Read More: Ford Hybrid MPG Dispute Won't Slow Sales)
Reuss noted the new trucks are "positioned quite differently than our competition."